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Why Batman V Superman May End Up Having Huge Box Office Problems


Over the course of Easter weekend, a little movie called Batman v Superman: Dawn of Justice opened and took over the damn world. The Zack Snyder-directed film raked in more than $400 million worldwide, breaking records in the process. That said, not everything is all sunshine and roses, as critical reviews have not been kind, and even the audience score is lower than hoped for. Dawn of Justice even broke one record that could be indicative of big issues for its long-term box office prospects: it experienced the largest Friday-to-Sunday drop off of any superhero movie. Obviously this doesn’t ...
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