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So That’s Why Movie Trailers Now Have Three-Second Teases Before Them


It's certainly happened to us around here, and we're sure we're not the only ones. You click play on a new trailer for a movie you're interested in, it begins to run, and you're five seconds in before you discover that you're not watching the trailer. You're watching a teaser for the trailer, which is attached to the trailer, that you're about to watch. That's some Inception level marketing. But why? Apparently, the point is that our short attention spans can't be trusted to watch an entire two minute trailer. Most recently this "trailer trailer" was in front of the ...
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