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How Product Placement Went Wrong For Transformers 4


Product placement is a tried and true method for building a brand's awareness among an audience. The movie makes money to help offset the costs of filming, long before any box office dollars come in, and the brand in question gets noticed by millions of people, and most of the time it's not ridiculously blatant, so it doesn't have a great impact on the audience's enjoyment of the movie. It's a win-win for everybody involved. Unfortunately, the most recent Transformers film did not have a perfectly smooth experience regarding its product placement. It appears they forgot to put some into ...
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